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Home > News > Industy News > 2012 Chinese medicine development application research and analysis

2012 Chinese medicine development application research and analysis

  2006-2010 by the Chinese medicine health care food (including pure traditional Chinese medicine and traditional Chinese medicine composition) species, mainly in order to enhance immunity, the alleviation physical fatigue, auxiliary fall hematic fat, auxiliary fall blood sugar, improve sleep, protecting liver, improve memory, reduce weight, aperient, remove chloasma, qing pharynx, alleviate visual fatigue, improve nutritional anemia, protecting gastric mucosa, increase bone density is given priority to, other still delay senescence, remove acne, resist radiation, digestion, platoon lead, hypoxia, promote lactation, etc., but a smaller number. A year of traditional Chinese medicine health care food health application direction (species) of the traditional Chinese medicine in health food quantity proportion statistics, to analyze all kinds of traditional Chinese medicine health care products development application situation and development direction.

  Traditional Chinese medicine health care products to the use of echo and the investigation of 300 copies of questionnaires survey, 70% of respondents said used traditional Chinese medicine with the health care products, of which nearly 35% said Chinese medicine health care product effect is good, will continue to choose; More than half of the people, said are observing curative effect, the traditional Chinese medicine health care products sidelined; Only 11.11% of the people said the effect of traditional Chinese medicine, health products generally will not continue to choose. In Chinese medicine and health products variety the results of the survey show that choose improve immunity, resist fatigue products than those who choose other products, accounting for 40.71%. Secondly, choose brain and heat detoxification products quantity followed, all accounted for 32.13%. In addition, beauty, bright eye, sedative products also relatively popular, all account for more than 20%.

  People choose Chinese medicine health care products to the influence of various factors. In all respondents, with 63.54% of people choose to traditional Chinese medicine health care products reason for: Chinese medicine health care products have regulate the body's role. In today's society, people's work and life pressure is more and more big, the health problems people have become the focus of attention, therefore, regulate the body's condition caused the people's attention; And 46.13% of people choose to traditional Chinese medicine of traditional Chinese medicine health care products due to small side effects

  For traditional Chinese medicine health care products price, 41.82% of the people think that at present Chinese medicine health care products price moderate, 46.57% of the people think that price is on the high side, only 2.17% of the people think that low price. Part of the traditional Chinese medicine health care products should be considered through the raw material production process optimization technology, improve the packing design, reduce the production cost of traditional Chinese medicine health care products, thus can properly lower the price to increase market share.